Bible Pay

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  • togoshigekata
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Ads - Google, Twitter, Facebook
« on: June 25, 2018, 06:50:52 pm »
UPDATE:

I am requesting $300 from the PR budget, to run ads on Google, Twitter and Facebook for 1 month, each $3/day, afterwards I will report results.

$100 - Google Text Ads
$100 - Twitter Ads
$100 - Facebook Ads

$300 / $0.002448 per BBP = 122,549 BBP

====================================

http://adwords.google.com/

We can pay Google to show text and display ads of BiblePay

===

I did a little experimenting recently and setup a Text ad campaign with keywords:
- masternode
- cpu mining
- cpu mining coins
- jesus coin
- asic resistant

After 2 days, I have 12 clicks, 817 impressions and $6.18 cost
(Avg CPC [Cost Per Click] $0.52)

NOTE: My understanding is that Google may have banned Cryptocurrency ads?
my ad campaign passed as eligible and is running
I tried to stay away from the keyword cryptocurrency in everything

How the Ad Looks:

https://i.imgur.com/kpRvm2P.png

===

QUESTIONS:

- How much money should we start spending on Advertising?
(Ive contacted other popular crypto websites requesting pricing on ad space)

- How much should we spend on Google Adwords?
- Is Google Adwords worth using?

- Should we set up Display ad? (currently only testing Text ad)
- What should the Display ad look like?

- Do you know anyone, or someone we could hire, to help create quality ad graphics?

- What should be in the Text ad? Is the current Text ad okay?
- Are there other keywords that we should use?

===
« Last Edit: July 07, 2018, 06:55:31 am by togoshigekata »


  • jaapgvk
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #1 on: June 26, 2018, 06:31:24 am »
If 50 cents per click is worth it I don't know. I don't have experience with these kinds of things.

I know a couple of designers. Shouldn't be a problem :)


  • sunk818
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #2 on: June 26, 2018, 11:37:09 am »
$0.50 is pretty high for pay-per-click. It really depends on your competitors and how much you want to spend to show your ads on rotation and how quickly you want to burn through your budget. You could spend less. if you buy long-tail keywords (3 keyword+). Those clicks are cheaper and you can "work around the edges". Ultra targeted keywords with very low CPC (cost per click).

Do you have keywords from the web site log (referer.log)? You could look analyze the keyword traffic (excluding log spam) and see if you can build a word set based on those referral keywords.

The other website selling banner ad space is good for visibility ("brand awareness") for BBP, but this is hard to measure. What kind of sites are you looking to buy banner ad space on? Is it PPI (pay per impression) or PPC (pay per click)? I can see banner ads being effective if the web site is ultra focused. For example, mining web site and you could buy space to market the CPU only mining aspects of the coin. Maybe BOINC related websites for PoDC aspect.

Other ways to build awareness is to create more content for biblepay.org . The forum (not btc talk) is a no-brainer.

Try Google Search Console
www.google.com/webmasters/
Do you own forum.biblepay.org? Get indexing and ranking data from Google.


  • togoshigekata
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #3 on: June 26, 2018, 04:16:22 pm »
I used cryptotrafficrank website to help go through top 100 crypto websites, and also included a few other sites
https://www.cryptotrafficrank.com/

Advertising Links & Cost
https://i.imgur.com/KGzNSSP.png


Thomas just posted that Facebook lifted their Crypto ad ban, we should jump on that.

Unfortunately I do not own any biblepay websites, Ill have to talk to Rob.

- $4-10 CPM (cost for 1,000 impressions) (Most popular sizes: 728x90. 300x600, 300x250)
- $350-800 Press releases
- $1,000-1,500 Sponsored Story

My goal is to get us to start experimenting with advertising, especially if we have extra funds in the budget,
goal is to get more users, more buyers, more awareness

Currently, my main target audience is still people who are already into/familiar with cryptocurrency
« Last Edit: June 26, 2018, 05:19:00 pm by togoshigekata »


  • jaapgvk
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #4 on: June 27, 2018, 02:59:05 am »
$0.50 is pretty high for pay-per-click. It really depends on your competitors and how much you want to spend to show your ads on rotation and how quickly you want to burn through your budget. You could spend less. if you buy long-tail keywords (3 keyword+). Those clicks are cheaper and you can "work around the edges". Ultra targeted keywords with very low CPC (cost per click).

Do you have keywords from the web site log (referer.log)? You could look analyze the keyword traffic (excluding log spam) and see if you can build a word set based on those referral keywords.

The other website selling banner ad space is good for visibility ("brand awareness") for BBP, but this is hard to measure. What kind of sites are you looking to buy banner ad space on? Is it PPI (pay per impression) or PPC (pay per click)? I can see banner ads being effective if the web site is ultra focused. For example, mining web site and you could buy space to market the CPU only mining aspects of the coin. Maybe BOINC related websites for PoDC aspect.

Other ways to build awareness is to create more content for biblepay.org . The forum (not btc talk) is a no-brainer.

Try Google Search Console
www.google.com/webmasters/
Do you own forum.biblepay.org? Get indexing and ranking data from Google.

I have admin-access to the biblepay.org (Wordpress) backend, but there doesn't seem to be any analytics plugin installed and I can't seem to find the referer.log you are talking about (any tips?).

For the new site (which will hopefully go online withing a week) I will probably use google analytics and SEO-plugins to gather data and improve our ranking.

I don't have administrator rights to forum.biblepay.org. That's Rob I guess.


  • vuli
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #5 on: June 27, 2018, 12:40:52 pm »
why dont run "bounty or airdrop campain" and give people some BBP for twiting, sharing and that stuff, later bibplepay will rank up on Search Engine. We need SEO...


  • jaapgvk
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #6 on: June 28, 2018, 02:35:24 am »
why dont run "bounty or airdrop campain" and give people some BBP for twiting, sharing and that stuff, later bibplepay will rank up on Search Engine. We need SEO...

We are also planning that. Please see this thread if you have any suggestions:
https://forum.biblepay.org/index.php?topic=120.0


  • sunk818
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #7 on: June 30, 2018, 02:03:53 am »
My goal is to get us to start experimenting with advertising, especially if we have extra funds in the budget,
goal is to get more users, more buyers, more awareness

Currently, my main target audience is still people who are already into/familiar with cryptocurrency

If you want to learn about SEM/SEO (search engine marketing, search engine optimization), a six month forum access to supporters forum is an inexpensive investment to learn and discuss:

https://www.webmasterworld.com/donate.htm

I subscribed for a few years when I was running on my own ecommerce site selling business equipment. It helped me a lot with DIY SEO and pay-per-click advertising.

I can't seem to find the referer.log you are talking about (any tips?).

it might be under /var/log/apache/referer.log

i'm not familiar with wordpress (i don't think they provide keyword analysis out of the box and requires a plugin). I'll ask a friend who is a wordpress host provider so he can recommend some tools for future analysis.

you can burn through money quickly online advertising... so my point is to educate yourself and go slowly. i think bitcointalk forum is likely the best source of crypto friendly traffic.


  • jaapgvk
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #8 on: June 30, 2018, 08:46:59 am »

it might be under /var/log/apache/referer.log

i'm not familiar with wordpress (i don't think they provide keyword analysis out of the box and requires a plugin). I'll ask a friend who is a wordpress host provider so he can recommend some tools for future analysis.

you can burn through money quickly online advertising... so my point is to educate yourself and go slowly. i think bitcointalk forum is likely the best source of crypto friendly traffic.

Thanks! Unfortunately, I don't have access to that part of the server (maybe Rob can post the log if he reads this). But I'll install an analytics plugin on the new website (probably Google Analytics, but if your friend has any suggestions I'm happy to hear them).

Thank you for your advice, you seem to be knowledgeable in this field :)


  • togoshigekata
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #9 on: June 30, 2018, 05:03:25 pm »
This is my potential Google keyword research so far:

the NO list are keywords that when I tested adding them, werent approved right away like all the other keywords, so Id get scared and remove them

Code: [Select]
NO:

dash cryptocurrency,
cpu cryptocurrency,
cpu only cryptocurrency,
bitcoin mining,
cryptocurrency mining,
crypto mining,
altcoin,

====

YES:

masternode,
masternode coins,

best coin for cpu mining,
best cpu mining coin,
cpu coin,
cpu mining,
cpu mining coins,
cpu mining profitability,
cpu only mining,

asic resistant,
groestlcoin,
vertcoin,

altcoin mining,

dash,
dash coin mining,
dash mining,
dash wallet,
dash coin mining,

christ coin,
jesus coin,

coins of the bible,
scripture coins,

einsteinium,
curecoin,
foldingcoin,
charity coin,

gridcoin,
gridcoin mining,
grcpool,
buy gridcoin,
gridcoin pool,

boinc,
boinc coin,
boinc gridcoin,
boinc manager,
boinc projects,
rosetta home,

Interestingly, only a few of these keywords get a vast majority of traffic, in order of most traffic:
dash >>>> masternode >>>>>>>> dash wallet, jesus coin,  altcoin mining, cpu mining >> masternode coins

If anyone has other keyword ideas, just let me know!
Google Adwords is neat, I just played around with their Keyword Planner tool.

===

Also good news, I contacted owner of the BiblePay Facebook page, an old miner named Matt,
got him to add me as an admin, and then I added Jaap as an Admin,
I cleaned up the page a little and added some pictures, Ill try to start posting any Twitter updates to Facebook as well,
If anyone is interested to be an admin or moderator of the Facebook page, just let me know!

I started poking around the Facebook Advertising stuff

https://www.facebook.com/BiblePay/
« Last Edit: June 30, 2018, 05:55:26 pm by togoshigekata »


  • togoshigekata
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #10 on: July 03, 2018, 01:37:32 pm »
I freshened up the Facebook page,
and now Im testing my first ad,
"boosting" a post I made, for $25 should reach 12-83k users,
right now the ad is "in review"

UPDATE: My ad was rejected lol
"For ads that promote cryptocurrency and related products and services, the advertiser must first receive our prior written permission. You can apply to become an eligible Cryptocurrency and Related Products and Services advertiser. We also recommend that you have a look at our Cryptocurrency Products and Services policy for more details."

Cryptocurrency Products and Services Onboarding Request
https://www.facebook.com/help/contact/532535307141067

I submitted a request
« Last Edit: July 03, 2018, 03:29:22 pm by togoshigekata »


  • sunk818
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #11 on: July 03, 2018, 11:11:30 pm »
I think another angle could be retirement, recurring income (via masternodes), charity, bible, biblical... I think there is some opportunity here to obfuscate the crypto technology part while amplifying the charity aspect. It has to be done in a safe, transparent way though... so we don't come off a sheisters...


  • togoshigekata
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #12 on: July 07, 2018, 06:53:21 am »
I am requesting $300 from the PR budget, to run ads on Google, Twitter and Facebook for 1 month, each $3/day, afterwards I will report results.

$100 - Google Text Ads
$100 - Twitter Ads
$100 - Facebook Ads

$300 / $0.002448 per BBP = 122,549 BBP


  • jaapgvk
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Re: PRE-PROPOSAL - Advertising - Google Adwords
« Reply #13 on: July 07, 2018, 09:24:54 am »
I am requesting $300 from the PR budget, to run ads on Google, Twitter and Facebook for 1 month, each $3/day, afterwards I will report results.

$100 - Google Text Ads
$100 - Twitter Ads
$100 - Facebook Ads

$300 / $0.002448 per BBP = 122,549 BBP

Easy 'yes' :) I'm curious about the results. I liked the twitter-results. Quite a few subscribers came from that advertising trial.

I was also thinking about how to get noticed on big crypto-news websites. Do we have to write official press-releases for that, or does a journalist have to notice us?

I have no experience whatsoever with this field. But I think April does. Maybe she knows someone who can facilitate this?


  • togoshigekata
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Re: Ads - Google, Twitter, Facebook
« Reply #14 on: July 20, 2018, 08:39:35 pm »
UPDATE:

=== Facebook
Still no response, submitted application over 2 weeks ago

=== Google
Click Campaign
$116 Spent
120 Clicks, $0.97 CPC (Cost per Click), 2.08% Click Through Rate
5.76k Impressions

=== Twitter
Followers Campaign
$103.74 Spent
224 Follows (1.11% Follow rate) $0.46 Cost per Follow
20,182 Impressions (about ~$5 CPM)

==

Twitter and Google will just eat up the rest of the Facebook budget

These are Click and Follow campaigns, I want to test Impression and Display Ad campaigns next time