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Archived Proposals / Re: PRE-PROPOSAL - Advertising - Google Adwords
« on: June 27, 2018, 02:59:05 AM »$0.50 is pretty high for pay-per-click. It really depends on your competitors and how much you want to spend to show your ads on rotation and how quickly you want to burn through your budget. You could spend less. if you buy long-tail keywords (3 keyword+). Those clicks are cheaper and you can "work around the edges". Ultra targeted keywords with very low CPC (cost per click).
Do you have keywords from the web site log (referer.log)? You could look analyze the keyword traffic (excluding log spam) and see if you can build a word set based on those referral keywords.
The other website selling banner ad space is good for visibility ("brand awareness") for BBP, but this is hard to measure. What kind of sites are you looking to buy banner ad space on? Is it PPI (pay per impression) or PPC (pay per click)? I can see banner ads being effective if the web site is ultra focused. For example, mining web site and you could buy space to market the CPU only mining aspects of the coin. Maybe BOINC related websites for PoDC aspect.
Other ways to build awareness is to create more content for biblepay.org . The forum (not btc talk) is a no-brainer.
Try Google Search Console
www.google.com/webmasters/
Do you own forum.biblepay.org? Get indexing and ranking data from Google.
I have admin-access to the biblepay.org (Wordpress) backend, but there doesn't seem to be any analytics plugin installed and I can't seem to find the referer.log you are talking about (any tips?).
For the new site (which will hopefully go online withing a week) I will probably use google analytics and SEO-plugins to gather data and improve our ranking.
I don't have administrator rights to forum.biblepay.org. That's Rob I guess.