It takes a little more effort, but when April of BLOOM was involved... the idea of contacting media to "pitch" stories to write about with BiblePay in mind somehow requires no money. Just time to build relationships and to build a contact list. I think a lot of funds have been spent on advertisement and marketing without a lot to show for it unfortunately. I think Advertising, Marketing, and Public Relations (the three triads of outreach) is important but we have to be judicious with our spending. You need to have the start up mentality and prioritize what is going to have the most bang for the buck and effort.
We could start up a PR campaign again and build a list again?
A good place to start might be the domains resulting from:
link:religionnews.com
You and I can talk more offline Togo.