Cost per Click/Engagement/Follow (CPC) is always going to cost more than Cost per Impressions/Views (CPM)
https://en.wikipedia.org/wiki/Pay-per-clickhttps://en.wikipedia.org/wiki/Cost_per_impressionGoogle Ads campaign isn't running after funding ran out, It was CPC on search network,
I want to test CPC and CPM on display network also
"The average Cost per Click (CPC) in AdWords across all industries is $2.69 for search and $0.63 for display."
The original keyword list is up above in previous post,
these are the keywords that got clicks:
Now the bigger question is, to know if CPC is worth it, out of the people who clicked, how many started mining? made an investment? told other people about us? I believe typical conversion rate in ecommerce (how many people bought something after clicking an ad) is 1-3%, so lets say its 2% for us, so ~160 clicks (at ~$160) we probably got at least 3 investors/miners (so ~$53 each!), theres not really an easy way for us to track conversions (windows wallet download button?)
"CPA (Cost per Acquisition) benchmarks vary by industry and channel, but the average CPA for pay per click (PPC) search (across industries) is $59.18 while display (across industries) is just slightly higher at $60.76."
https://en.wikipedia.org/wiki/Cost_per_action